Friday, 30 July 2010

Interview - Must Destroy Jewellery

Dotted With Hearts interview with Must Destroy Jewellery

Q. Tell us a bit about yourself and Must Destroy Jewellery.

I'm Clare and I run MustDestroyJewellery. The company is a one women affair and I run it alongside my full time job in a nursery.

All my time is spent working, although I sometimes take time off to cover myself in more tattoos!

Q. Where in the world are you based?

MustDestroyJewellery is a home run business, we're based in a little Essex town called Grays.

Q. What started your love of making unique jewellery?

I started making the jewellery after I got fed up with not being able to find anything I liked in shops - and when I could find something I liked it would cost an arm and a leg.

I decided to have a go myself and made a few bits for myself and for friends and family a gifts.

I started getting lots of requests for different designs and it then dawned on me to have a go at setting up an online shop....the rest is history!

Q. What are your favourite pieces to make? What materials do you most like to use?

My favourite pieces are the anchorsm I love that they can be personalised with a name or word of the customers choice - they look really simple and effective.
My favourite materials are acrylic and plastic - you can do more with them than you'd think!

Q. What are your most popular items?

My most popular items are the anchors - I think this is due to the ability to personalise them - it means the customer is getting something unique and special to them.

Q. Do you wear the jewelery/ accessories yourself?

I don't really wear much jewellery - which must sound really odd for someone that makes and sells it.
I pretty much just have the jewellery that I was pierced with in, my husband hates it as it means gift buying is a nightmare - no fallback gifts of jewellery!
I will occasionally make myself a hair clip to wear, my favourite is the skeleton hand clip I wore for my birthday this year.

Q. Who or what is your inspiration?

I love the art work by Sailor Jerry and Vice Ray.

My late nan was also a huge inspiration,she was always offering praise and encouragement. She also paid for my first piercing so she's probably responsible for my obsession with piercings and tattoos etc

Q. Where would you like to see yourself in 5 years time?

I'd love to relocate to somewhere like Brighton and have a little shop by the sea....but if that doesn't happen then I'll be happy to still be plodding along with lots of happy customers.
You can find Must Destroy Jewelery on the following sites:

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