Monday, 13 September 2010

Interview - Frock on Vintage

Dotted With Hearts interview Pam from Frock on Vintage!

Q. Tell us a little about yourself and Frock on Vintage

My name is Pam Cheema and I am stylist and Director of Frock On Vintage. Frock On Vintage specialises in affordable, high quality and all-round fabulous vintage items for all fun-loving fashionista's. From Avant Garde sequin tops and leather jackets; to kitsch dresses and statement bags, the brand offers something for everyone!

Q. Where in the world are you based?

I am based in Birmingham but travel all over the UK with Frock On Vintage.

Q. What made you start this label?

Spending time out in Kenya doing charity work with the Masai inspired me to set up Frock On Vintage. I supported street children, AIDS and HIV sufferers and taught English in local schools. I learnt so much from the experience that when I returned to the UK I decided that it was time to pursue my real dream. I began my new venture by juggling my full time job as a TV researcher with running a stall selling vintage clothes every Saturday at The Custard Factory in Digbeth. The feedback I was getting from customers was amazing so I decided that it was only natural progression to set up my own website. I launched in August 2010 and its going great so far :-)

Q. What are your most popular items?

The gorgeous vintage sequin garments I sell are really popular! They are so beautifully made and the designs are to die for! Every girls likes a bit of sparkle in her wardrobe for parties, weddings, events etc. Aside from that vintage bags also go down really well with my customers as do the fur coats....especially now with winter slowly looming!

Q. Do you wear vintage clothing yourself? Whats your favourite style?

I adore vintage clothing and wear it all the time, hence me setting up Frock On Vintage! I just love the fact that vintage clothing is totally unique and that you know that you wont see 101 other girls wearing the same. I tend to mix Vintage pieces with those off the High street for a modern but edgy look. I don't have a specific style as such, its always evolving and what I wear often depends on how I'm feeling on a certain day! If i did have to to choose my favourite style it would definitely be rock chick/Gothic Glam! I love silver and black and cant go anywhere without my cropped leather jacket!

Q. Who or what is your inspiration?

This sounds massively soppy but its my friends and family are the ones who truly inspire and motivate me. The love and support of my nearest and dearest is so special and nothing beats that. I am also inspired by the people who are not afraid to make a statement with what that they wear and are fashion slaves! Most of these people are the ones who wear vintage and are not afraid to think outside of the box when it comes to embracing their own personal style.

Q. Where would you like to see yourself in five years time?

I would love Frock On Vintage to become a household name and own my own shop in Birmingham. I think the city has very little to offer vintage fashionista's and for that reason I would want to bring them something really special! I already have a mental image of what the shop would like...crazy but true lol! Aside from this what I ultimately what I do is continue putting smiles on people's faces and providing them with amazing Frock On Vintage garments!

You can find Frock on Vintage on the following sites...


Facebook page:

Sutton Arts and Vintage Fair (Midlands), 17th October 1-5pm :

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