Thursday, 19 August 2010

Interview - Temporary:Secretary

Dotted with Hearts got to interview Temporary:Secretary!

Q. Tell us a bit about yourself and Temporary:Secretary -

Temporary:Secretary ( started in early 2008. We have grown a lot as a brand since then. I began making things for friends and family. Then I sold a few pieces on eBay. I notched up a website by myself and decide to create a brand that would offer something special without the designer price tag. It is affordable yet exclusive. We produce things in small quantities, therefore, a slim chance that you will see someone else wearing the same jewellery. We want to make people feel like they own something special and unique, but also fashionable and wearable. We offer a huge range of styles, so there is something for everyone. The difference between shopping at Temporary:Secretary and the average high street is the experience. With every parcel we send out, we guarantee that the person that receives it will feel like it's Christmas! We adore our customers, every single one of them. Everything is gift wrapped; it is the personal touches that you don't get with high street.

Q. Where in the world are you based?

Temporary:Secretary started in Newcastle. That is where I went to uni at. I loved it. But at the moment, I am back in a little town in the north that I call home. It has a castle and a river, lots of charity shops and lots of cobbles! (Which is almost impossible to walk on if you're wearing heels!) An interesting fact for you is that Lewis Caroll, the author of Alice in Wonderland, attended school here in Richmond in the 1840's. The school building is still used. It's very Gothic and the playground is the shape of a coffin. Very bizarre.

Q. What was it that made you start producing jewellery?

Temporary:Secretary was created shortly after I completed an internship at a fashion and accessories company. I studied Fashion Marketing at University and had always thought that once I graduated, I would try to get a job with a big snazzy fashion brand. I also studied fashion at college so for the total of six year, I did a lot of designing, pattern cutting, illustrating, styling, sewing - some examples of my work are on the blog. I love fashion in every way and I wouldn't have had it any other way! So anyway, I had a few work placements and it made me take my head out of the clouds to realise what I could learn about myself and what was really right for me. Because I had started the business during university, I didn't take it seriously - It didn't really start out as a jewellery brand, I didn't find a direction to go in to at first. I played around with garments and making skirts, sourcing vintage items. It was extra pocket money for doing something I love. It has been the best job ever, and although I did a lot of pondering after my time at uni had finished, I am glad to find my feet and decided to carry on doing this after graduation. 2010 has been an exciting year for Temporary:Secretary, let's just hope it carries on getting better and better!

Q. What are your favourite pieces to make?

There are a few but my favourite product to make is the Keep Calm and Carry On pendants, they come in 6 different colours and they look great when it all comes together as a finished product. Similarly, the doll face necklaces are fun to make. I love name necklaces and I've got 4 of them! But I thought "what about face necklaces! That could work!". There are 24 doll faces to choose from so hopefully, everyone can find one that looks like them. Another fun product to make is the cupcake charm bracelets. My favourite is the gold - it makes the cute cupcake charms stand out so much more than the silver.

Q. What are your most popular items?

It is definitely the Alice in Wonderland and Wizard of Oz products. One of our very first products launched on the website was Welcome to Wonderland necklace, it is one of our best sellers, along with our Alice bracelets which have been featured in Heat and Look magazine. The Wizard of Oz necklaces are popular too, it is the little ruby slippers that I love making. They are originally silver but i glitter them to give it that classic Wizard Of Oz magical sparkle! The glitter goes absolutely everywhere and I see red glitter about for weeks! But it's definitely worth it.

Q. Do you have any new projects coming up?

Since end of June, I have been working on the autumn and Christmas range. Lots of cute and quirky jewellery coming up! The first new batch from the latest range will be launched in the first week of September.

Q. Who or what is your inspiration?

I get inspiration from everything. Everything and everyone around is inspires me. I sometimes think that I should settle on one style but I am open minded to everything - which kind of explains why the jewellery on my website ranges from loud, colourful kitsch to subtle, vintage style pieces.

Q. Where would you like to see yourself in 5 years time?

Although I have answered this question so many times, this is always a tricky one, I am the most indecisive character when it comes to thinking ahead. If I was asked what I want to do in the next 5 minutes, I would quickly decide and then have no time to change it. But knowing that I've got 5 years to change my mind, I would list a bunch of things, change my mind, go round in circles (OK, maybe go round in 10 circles!) and then possible end up with a plan. Right now, my thoughts for the next 5 years are to build and develop Temporary:Secretary as a strong brand, and hope to expand it. It would be also be awesome if I ended up in London in 5 years time, too.

1 comment:

  1. Good job on everything, love your blog lots and think you're doing a fab job on it. Thank you so much for having us! xoxo